Lois Hill needed help marketing to young adults in the U.S while trying to re-engage its current audience through its online presence. My approach was to reevaluate the Lois Hill Facebook and Instagram accounts and e-commerce website, and create new content and design a new strategy to increase revenue, brand awareness, and enable more engagement with customers online.
Actions I took were to take modern and updated photographs of models wearing the jewelry and create a back stock of photos to ensure consistent posting and an active online presence. Another function of my job was to design Facebook Ad campaigns as well as design graphics for promotional content to be sent out to email subscribers.
