MOTHER’S DAY
CREATIVE BRIEF
Assignment: Generate awareness and excitement around gift giving for Mother’s Day.
Audience: New and existing T-Mobile customers looking for a gift for their mom, loved ones or themselves.
Challenge: T-Mobile is not a typical gift-giving destination for Mother’s Day, so we want to remind people when they are in-store for other reasons that Mother’s Day is approaching and that customers can find great deals on phones, speakers, and other electronic accessories when they are inside the store.
Deliverables: Digital & Print offer templates, toolkit of templated deliverables for other teams to use.