An intensive examination of recurrent and new issues in journalism and media studies, self-assessment, preparation of a portfolio, development of an advanced media or research project tailored to the interests of the student, and oral presentations of the portfolio and project.
Social media plans book
Create your own newspaper or magazine.
Research techniques, strategic planning, audience segmentation, creative development, media planning, implementation and evaluation of advertising effectiveness. Analysis of social effects of advertising, what makes an ad effective, and importance of ethics and social responsibility in advertising.
Exploration of social media technologies, such as Facebook and Twitter, and their applications in journalism and public relations. Study of the history, function, economics, psychology, and sociology of social media as theorized by communication scholars. Hands-on experience in the planning and implementation of ethical and effective social media strategies for journalists and public relations practitioners.
Theory and practice of writing for audio, video, and online channels. Covers techniques for writing news, features, commentary, and persuasive content for electronic media.
Survey of research strategies, methods, techniques and sources; process of evaluating, preparing and presenting information. Includes personal observation, interviewing, documentary and database searches.
Final paper on Comprehensive Sex Education in the United States.